Hopsonomy trains Hopsonomist | pairing people with beer

Hopsonomist!.....whats a Hopsonomist?

A Hopsonomist is a master of craft beer salesmanship. Hopsonomists are educated in beer basics, beer styles, and sales skills. They speak intelligently and confidently, using the skills they’ve learned to help others have a better craft beer experience. Once you pass the online Hopsonomist Certificate Exam, you have officially become a Hopsonomist.

Beer is fun, and now learning about beer is fun, too. Hopsonomy is online and ready for mobile devices. It’s perfect for anyone who wants to know more about craft beer and how to sell it, and the monthly pricing makes it super affordable for teams. You can also track individual progress for teams of any size organization. Most importantly, Hopsonomy is focused on salesmanship, so it’s perfect for anyone who sells craft beer and wants to build not just craft beer knowledge but skills for guiding customers to the perfect beer.

Beer Basics Start at the beginning, with an introduction to the ingredients in beer, a quick overview of the brewing process, and some of the vocabulary everyone who sells beer should know.

Beer Styles We have a unique approach to learning about beer styles. The first thing you’ll notice is that we pair styles so you can see how they compare. Some are classic duos, like Porters and Stouts, and some are are less intuitive but help bridge what makes two styles similar and what makes them different. Knowing how styles relate to each other helps you make better recommendations to customers.

Second, we show a selection of beers that help show the range of flavors that you might see in each style. Just as if you tasted seven different Hazy IPAs, you’ll get a chance to learn about beer styles by learning about individual interpretations of that style. We share the brewer’s description and add our own tasting notes, plus a Mood Pairing that helps you learn how to align beer with an experience.

Beer Sales Skills We build craft beer sales skills gradually, starting with guided instruction on how to taste and describe beer. From there, we share some techniques for starting conversations about beer with customers, then use all those skills to pair customers with a beer by either using some of our unique shortcuts or the Pair chart, a series of questions to ask customers that helps you find the perfect beer.

Read more about this fascinating curriculum at Hopsonomy.